Entertainment Technology

eCommerce CRM Integration: the Audio Effetti case study

Audio Effetti is an Italian company specialized in the distribution of professional audio products, video, lights and special effects, with a catalog aimed at the world of entertainment and entertainment.

Case History

Audio Effetti is a company specialized in the distribution of audio products, videos, lights and special effects, with a focus in particular on the world of entertainment and entertainment. The Audio Effetti team offers the necessary support to the design of professional equipment and all the after-sales assistance.

Needs

The customer needed a CRM that would allow them to organize and manage all their contacts, as well as allowing them to integrate and manage their e-commerce platform with the system. In this way, they would have had 360 control of their platforms.

Solutions

We proposed HubSpot to the customer. It is a CRM that allows a control of contacts, third-party systems, communications and much more, all round and on a single platform. The tool is also considered one of the most user-friendly in the field of CRM.

Results

The customer has acquired autonomy in the management of CRM, with our support in the most technical operations. Thanks to the platform it can easily manage contacts, communication channels and everything related to e-commerce, saving time and resources.

The needs of Audio Effetti

After several interviews, what Audio Effetti needed emerged. The customer needed a CRM with which to manage the Marketing, Sales and Service processes, integrating the platform with the B2B and B2C portals already present in the company. The main among them was their custom e-commerce platform.

In this way, they could manage all processes through a single CRM, saving time and resources.

HubSpot: the solution for a 360º management

Among the various options, we have proposed to the customer the HubSpot CRM. It is a platform with various functions. Its ultimate purpose is to enable a well-rounded management of different processes. All this on one extremely user-friendly portal, so that you save both time and energy.

One of the main points is the possibility of integrating third-party systems with CRM, thanks to the public API system of hubspot itself.

HubSpot can be customized according to your needs. This allows you to insert the most important elements to monitor on the main screen.

The first step was the implementation of CRM. That is, the import of data and contacts, with the profiling of the latter. This has allowed the creation of various lists, useful to direct communications to specific targets.

Lists can be static or dynamic. They can be modified as needed and the different filters, if set well previously, allow you to insert contacts only with specific features.

Use of the platform for marketing activities

HubSpot allows you to manage marketing activities directly from your own platform. We talk for example about:

blogging
programming of social content
creation and sending of emails and newsletters

Audio Effetti has adopted the platform for creating and sending email communications to their contact lists. All this, of course, can then be monitored through various parameters.

HubSpot integration of third-party platforms

The main focus of HubSpot usage for the customer, however, is likely to be found in the HubSpot integration of third-party systems. The customer had an e-commerce already started that we proceeded to integrate with HubSpot.

HubSpot allows integration of third-party systems through the use of public APIs made available precisely for this purpose.

This integration has led to a control of the platform through the CRM, making its management much more fluid and simplified.

Thanks to this integration, the customer is able to fully manage the flow of order status. Besides it has that, it can also perform all other related marketing actions based on the status.

HubSpot and data exchange

In merito all'integrazione di dati, HubSpot permette di scegliere se lo scambio sia unidirezionale o bidirezionale. Questo varia in base alle esigenze di ciascun cliente, il quale può decidere se far palrare i due sistemi contemporaneamente o se far parlare solo una delle due piattaforme.

As for data integration, HubSpot allows you to choose whether the exchange is one-way or two-way. This varies according to the needs of each customer, who can decide whether to wear the two systems at the same time or to make only one of the two platforms speak.

It all depends on the needs and third-party platforms you use.

The results

The customer can manage contacts, marketing processes and e-commerce from a single platform. This saves time and prevents communication errors. In addition, it is easier to adapt strategies, exploiting the resulting data and reports.

Hubspot is user-friendly. It has an intuitive use even for those not used to such systems. However, our team provides constant customer support, assisting you where needed.

Want to find out what HubSpot features can help you manage your business? Contact us at Ekeria, HubSpot Gold Certified Partner, and request a free demo.

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