Ma.Mu Marketing and Multimedia is a company based in Milan that deals with various communication tools and addresses the hardware, do-it-yourself market and companies that deal with products in this sector through magazines and editorials. They also organize events in the sector.
Needs
The company needed to increase its sales opportunities, expanding the pool of contacts and exploiting digital channels to make itself known.
Solutions
We decided to implement the HubSpot CRM for the collection and management of potential customer contacts. Furthermore, we have decided to implement an email marketing strategy, so as to increase Ma.Mu's customer base.
Results
Thanks to the CRM it was possible to easily manage every conversation with potential customers, until they became definitive customers. The CRM has made it possible to save time and energy also in the creation and management of emails.
The brief
MaMu aims to increase its sales opportunities, better managing contacts and periodically contacting its customers, so as to improve its reputation. The intention was to do this in two ways: the implementation of the CRM strategy and the periodic sending of personalized communications via email to one's contacts.
The solution
To achieve the objectives previously set with the client during the briefing phase, we began by implementing the HubSpot CRM software and creating e-mail marketing campaigns.
The former has several functions, including the organized and automatic management of customer and potential customer contacts.Email marketing, on the other hand, helps to increase the company's credibility, as well as find new potential customers.
HubSpot CRM platform activation
HubSpot is an effective inbound marketing CRM tool. This is a tool that attracts customers by creating valuable content and experiences tailored to them. We decided to implement HubSpot so that MaMu could concentrate on generating new customers, leaving the management of repetitive processes to the platform, and avoiding the dispersion of information.
After advising the client about the tools provided by the HubSpot CRM platform and to speed up the process, we took care of the initial set up of the platform. We provided technical support for the integration of the tools already used in the company and developed an ad hoc project for the customer's needs.
Specifically, we have:
Helped the customer set up their email domain so that the data was streamlined into the new platform
Coordinated marketing processes through the functions offered by Hubspot
Connected HubSpot to all customer software, enriching its CRM with valuable data from different sources. In this way the customer has collected all the information in one place, improving collaboration between the entities of the company
Customized the platform based on specific customer needs
Connected HubSpot to all the tools with which sales processes are carried out (email and contact form)
Carried out technical reporting activities, constantly and regularly updating the customer on the activities carried out. Based on the data obtained, we then optimized the tools used by the customer.
Creation of email marketing campaigns
Email marketing is an excellent strategic digital marketing tool for small businesses. It consists of targeting the audience and customers through emails. This results in an increase in conversions and sales by providing subscribers and customers with valuable information to help them achieve their goals.
It is a tool that we have used for building and managing customer relationships, to increase brand awareness and promote the content published by the customer.
We used email as a tool to share relevant blog content or other helpful resources for potential clients. We enticed subscribers to provide their information in exchange for resources they thought were valuable, thereby nurturing the connection with leads and customers.
In fact, for B2B marketing, the engagement resulting from emails is one of the most interesting factors taken into consideration to evaluate performance.
To create an effective email marketing campaign, we have outlined a precise strategy. We started from understanding the customer's target, its needs, and characteristics. Subsequently, we established the objectives of the campaign, built the list of contacts to send emails to and planned the frequency with which to send them.
Finally, we meticulously kept track of the progress of the campaign to make any changes.
The result
Thanks to the carefully developed strategy for the client, we have achieved excellent results.
Equipping MaMu with a CRM platform (Customer relationship management) has allowed us to manage relationships with subjects who have shown interest in their business in an extremely efficient way.
We have created personalized communications thanks to the segmentation of contacts based on their personal data and their characteristics.
Through the creation of forms, these modules were created to acquire customer data following their request for information, we were able to collect useful data on the MaMu target.
All by preparing a strategy modeled on the needs and requests of users.
We have increased productivity and organization in terms of managing contacts and sending emails. We have created templates for the most frequently sent emails. This has made it possible to reduce the time spent on these often-time-consuming practices.
If you are interested in exploiting digital for publishing, contact us at Ekeria and find the best solution for you with us.
