Ecommerce Agency: Choose Your Web Agency for Growth and Sales
In the digital commerce landscape, choosing the right [...]
5 September 2024
Why
Why open an eCommerce for your business?
Here are five reasons why you should create an eCommerce website:
- Attract new customers:
By developing a professional eCommerce website and optimizing it for search engines, there's a good chance that your online store will be the first proposition that Google will show to anyone who is looking for one of the products you sell. This will give you the opportunity to significantly increase the number of customers and your turnover.
Today, even the most prestigious brands have decided to have a multi-channel sales strategy. Adding the online store to the traditional one already present has proven to increase sales in both stores.
- Improving the customer's shopping experience (customer experience):
Well-structured eCommerce sites allow you to make purchases faster and with less risk. I can calmly choose the size, the color, the variants, read the reviews of those who have already purchased, check availability and avoid queues. If the product is not available? Just one click to reserve it and receive a notification when it will be available for order again.
You can buy from your Smartphone or PC, while walking or when you're comfortably seated on the sofa. And if you are a person who also likes to look at the green side of things, then shopping online will be your preferred choice.
The realization of an eCommerce done right will lead users to such a positive experience that they will keep coming back.
- A shop always open:
An eCommerce is open 24/7. We have all come to appreciate the pleasure of shopping online at any time of the day or night. Saturday, Sunday, during the holidays, when we are with friends, and we want to compare with them on the best purchase to make.
- Expand the market:
An online store is everywhere and therefore your potential customers could be anywhere in the world, without territorial limits. It will be enough to have eCommerce in multilingual and to organize well the logistics for shipments and returns. You will thus go from a traditional shop linked to a local clientele to an online shop with customers all over the world.
- Decrease management costs:
E-commerce has lower management costs than a traditional shop. Just think of the costs for rent, utilities, staff who must rotate on several shifts. An eCommerce allows you to organize your warehouse in a more peripheral area, therefore less expensive, to work from home and to manage working hours according to your needs. With these savings, you can decide whether to invest it in growth, for example by doing more advertising, or keep it for yourself as a higher income.
Types
What kind of eCommerce platform to choose
For the creation of customized ecommerce sites, we must first start by making a technological choice. There are two categories of them:
ECommerce sites based on self-hosted platforms
Questi siti sono costruiti su piattaforme software che richiedono un'installazione e una gestione autonoma da parte del proprietario del negozio online o del team di sviluppo. Le due principali categorie di piattaforme self-hosted sono:
- Open Source: These platforms are free and open source, which means that the source code is available to be customized and adapted to the needs of the store owner. Known examples include WooCommerce (for WordPress), Magento and PrestaShop.
- Customize: Some online stores are built from scratch tailored to the specific needs of the business. This option offers maximum flexibility but requires significant resources and development skills.
Hosted platform-based eCommerce sites
These sites are managed by third parties and offer full service including hosting, maintenance, e-commerce tools, and often customer support. Major categories of hosted platforms include:
- Software as a Service (SaaS): These platforms offer subscription-based services and allow store owners to easily set up their e-commerce without having to worry about technology infrastructure. Well-known examples include Shopify, BigCommerce, and Wix.
- Marketplace: These platforms allow sellers to list their products on an existing online marketplace, such as Amazon, eBay, Etsy, or Alibaba. These sites often manage transactions, security, and product visibility.
The choice between these two categories depends on the needs, budget, and skills of the online store owner. Both categories have their advantages and disadvantages, and the final decision should be based on factors such as product complexity, desired control, and available financial and human resources.
If you think it would be helpful, please contact us and we can talk about it together.
Services
Our eCommerce solutions
Websites and online shops are the central tools of every digital marketing strategy. These must not be considered as isolated elements, but as platforms to which other services must be connected (for example landing pages, CRM, social media, eMail marketing, etc.), which together contribute to the promotion and growth of companies. We at Ekeria are experts in e-Commerce development.
E-commerce development and design for user experience
Creation of beautiful and high-performance eCommerce on the BigCommerce platform.
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We pay particular attention to all aspects of usability by users, to improve their shopping experience and not to miss any sales opportunity. Each site is optimized to be used from a smartphone, tablet or desktop.
Content Management
Well-designed online stores need high-impact and engaging content.
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Product photographs, small videos of your brand and the writing of captivating texts are essential elements to capture the attention of visitors to your eCommerce site and convince them to make a purchase. Ekeria creates high quality contents for your brand, also through photo shoots.
SEO Optimization
We will make sure that your eCommerce site is easily found by those looking for products like those offered by your company.
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To do this we will work hard on writing content so that it contains the keywords most used by users.
Another important element will be to ensure the website has a good loading speed which will be provided by the cleanliness of the code we write and by the performance of the servers that will host it.
Social Media and Digital Marketing
To open a successful eCommerce, it is important to have a multi-channel online approach.
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It is not enough to create your own website and put it online to attract visitors and increase your sales.
Ekeria, as a digital marketing agency, that can offer a series of services that will allow your online store to attract the greatest number of visitors and convert them into buyers. By working with Social Media (Facebook, Instagram, TikTok) email marketing and Google services, we can take advantage of all the tools to facilitate sales and grow your business.
Multilingual and Multicultural
Selling in Italy or in other countries in the world is not the same thing, both for the spoken language and for the typical culture of each country.
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If you want to have an eCommerce website to sell your products all over the world, we will create a personalized user experience for each country, from a textual and graphic point of view.
Migration from other platforms
We manage data migrations from eCommerce platforms such as Magento, Shopify, WooCommerce and other customized solutions.
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We will pay close attention and not lose SEO positioning and retrieve all the data of products, orders and more.
E-commerce integration with other systems
We can integrate your eCommerce with the main CRM ERP and Management Systems.
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We know how important it is to have a continuous and automatic flow of information on all company platforms. We will integrate, for example, with the CRM system to manage abandoned carts and activate email automation processes or with your ERP to forward closed orders and delivery and payment indications.
We will make you independent
Our goal is not to replace you in managing your eCommerce.
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Each project we carry out allows our customers to be independent in the management of the catalogue, product sheets and configuration of the online shop. We will spend a lot of time teaching you how to make the most out of the eCommerce platform, but we will always be by your side for all your needs.
FAQ
Frequently Asked Questions eCommerce
SaaS technology
Not all online stores use the same technology, and it is difficult to say which is the best eCommerce platform on the market, but it can be divided into two different macro categories:
- eCommerce with SaaS technology (Software as a Service):
In this category the best known are BigCommerce and Shopify. But SaaS software is present in all the most important IT platforms in the world. For example, the HubSpot and Salesforce CRMs, Slack, Dropbox, Google Suite, SAP.
- eCommerce built with open-source systems:
The best known in this category are Magento, Prestshop and Woocommerce.
The differences between the two types of eCommerce are easily understood: the SaaS solutions are based on existing platforms, known and tested worldwide, which can be widely customized for each type of company and product. It is the platform itself that guarantees data security, service continuity and software updating. You pay a monthly subscription fee.
The solutions created with Open-Source systems must be developed from scratch, with an almost infinite possibility of being customized, but all the Hardware and Software management is the responsibility of the customer. The costs for development and management are usually high.
How to best present your eCommerce
Having a domain name in line with the activity that takes place is the first important element to consider. Domain names that do not represent the company and do not convey trust could undermine a good part of the work that will be done. The second thing to think about is the needs that the eCommerce portal you want to create will have to respond to. The needs are always those of the customers and not those within the company. Having customer focus is key to success.
So, let's start with the study of your digital strategy which first involves the definition and analysis of your target: your site must be a reflection of the wishes and needs of your target audience.
At this point the graphics of your website must be optimized for fast and immediate loading. Look around the web, read the forums to understand what questions users ask and what problems they want to solve, research the most relevant keywords with your business and make your site accessible to everyone.
A technical-functional analysis allows you to define the cost necessary to create the desired solution.
How customers are brought to the eCommerce site
Being found by your audience, this is one of the most important things. It will be useless to create a beautiful eCommerce website that no one will see.
For this you will have to provide good SEO optimization for search engines. Organic placement takes some time and a lot of work. To help us speed things up, we can envisage a series of Ads campaigns on Google. You will therefore be immediately visible to those looking for products like those that you too can offer. Google's pay per click system is the most used tool to drive traffic to a site, especially in the launch phase.
The ads are displayed on the search pages, for the keywords with which we have decided to position ourselves.
Also make your website dynamic: use a web page editor and build each page with a "data driven" approach. Study the data coming from the web and use it to become the #1.
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We are carving out a place among the best Digital Agencies in Milan.
We create professional, elegant eCommerce sites, with attention to details and are easily found by search engines.
We create eCommerce for both the B2C and B2B markets
