Inbound Marketing Agency

We help companies grow with the best Digital Strategies.

Inbound Marketing Certification for B2B and B2C markets.

Every battle is won especially by having a good Inbound Marketing strategy. Companies must develop a process that allows them to focus their resources on the greatest opportunities, to increase sales and obtain a sustainable competitive advantage.

Inbound Marketing is considered the best strategy for corporate marketing and consists of providing the user with information in a non-intrusive way, making them find your company.

Read some of our case studies.

Outbound Marketing is a traditional marketing strategy that aims to communicate in a generic way with an undefined audience. Outbound marketing is the classic advertising in newspapers, magazines, radio and television. But also advertising on the internet aimed at the general public or the sending of massive e-mails. How many times do we receive e-mails or phone calls offering us things we are not interested in at all?

Inbound Marketing focuses on increasingly personalized messages, with contents that can be of great value to those who read them and aimed at a well-defined and selected audience. An audience that we don't want to interrupt while they are thinking about something else but that we want to reach in the right place and at the right time. To do this you should:

know who your potential customers are;
create valuable content for a selected target;
reach the audience at the right place and at the right time with the right content;
be persistent, and continue to provide them with interesting information, it is not enough to occasionally involve them.

One of the main advantages of Inbound Marketing is certainly the increase in traffic to the pages of your website and social media. But equally important are the benefits in terms of brand reputation enhancement, credibility, improvement and customer loyalty. All elements that will allow your company to grow.

Attract a quality audience

The first phase of Inbound Marketing involves attracting people to the Website and Social Pages.

These are people who have voluntarily entered our site because they have found information of interest to them.

This is a still anonymous audience that, while not immediately willing to buy our services or products, is certainly inclined to do so.

Building a database of profiled people

The second phase of Inbound Marketing and Lead Generation is the construction of a database of registered or profiled people who are interested in a product or service that your company can offer.

The objective is to ensure that the largest number of visitors, by filling out a form, leave us their email and other information that is useful for us to know and "catalogue" it.

Convert a Lead into a Customer

The third phase of Inbound Marketing allows you to transform a lead, therefore a person who is interested in our products/services into a customer.

It might just take a longer time.

The mistake that many entrepreneurs or marketing managers make is to abandon that contact if, after the first requests and purchases, they do not receive positive feedback.

Often, it's just a question of what it takes to gather more information about the product/service and to gain more trust in the brand. For this it is fundamental to have a good strategy in Lead Nurturing.

Retain the customer to become your promoter

The fourth phase of Inbound Marketing plans to satisfy the customer's needs and surprise them with something welcome and unexpected.

It is the so-called "engagement" phase which consists of creating a higher level of relationship between the company and the customer.

Bonds are consolidated, the company progressively enriches the contents that the customer needs, leaving the possibility open for them to comment and share this information online, thus generating a virtuous exchange which leads the company to grow.

Inbound is not only a strategic and operational approach, but also a cultural one: with the advance of technology, Inbound offers a more humane and mutually useful system, in which the growth of the customer goes hand in hand with the growth of the agency.

To obtain good results it is necessary to automate a series of processes, manage a contact database, build a buyer persona, send personalized newsletters, etc.

It is essential to have software that helps you implement these operations and that makes it easier to coordinate and optimize the different online marketing strategies. Hubspot is the #1 inbound marketing software.

Don't hesitate, contact us for a free Inbound Marketing Consultation.