HubSpot Partner Italy

CRM (Customer Relationship Management) software is an essential tool for managing relationships with all the people who, over time, have shown interest in your business. These people can be both simple "passers-by" and actual customers.

CRM stands for "customer relationship management". A company's CRM stores all interactions with potential and existing customers, from someone's first visit to your company site, to tracking which pages they visited, to the exact time they opened your sales pitch, and to how long they have looked at it and so on. A CRM strategy keeps your organization focused on its goals.

Many CRM software allow you to organize your contacts using predefined properties. Starting with predefined properties is very time consuming (you won't have to program new software from scratch). However, it is also true that these tools do not allow you to customize your CRM based on your needs.

For this it is essential to use CRM that is customizable, easy to use and flexible, like HubSpot.

If you are looking for a CRM that, in addition to providing a basic structure from which you can start, is also fully customizable, the answer is HubSpot. HubSpot is one of the world's leading CRMs with a wide variety of features adding to those of the CRM platform.

CRM is for you if you want to be the following:  

• customizable. 
• connected to all the tools you already use (for example your email).
• put your customer at the center of the strategy.

A customer relationship management software must be flexible enough to meet the unique requirements of each buyer's journey. Every business has a different sales path, so one size doesn't fit all.

To be successful, businesses need a CRM that can analyze, facilitate, and optimize experiences for their customers.

But there's a problem. CRM systems that are too flexible increase the risk of losing information over time. In fact, specialized tools are only a great solution when they are managed by a specialist. And if that changes, information gets lost or overlapped and gets in the way of what the system was designed to do, which is help you grow.

The CRM should be customizable, but also easy to use. When you can customize the platform from the start, it means less need to specialize from scratch, and less long-term risk. 

Every business is different, and when it comes to strategy, one solution doesn't fit all.

However, there is a golden rule that applies to any type of business, regardless of company size and sector.

Putting the needs of each individual customer at the center of the strategy. A good CRM platform must be flexible and customizable, to meet both the needs of your customers and your business.

To understand which aspects your ideal customer is most interested in, you need a tool to collect and organize their data. The best tool to manage your contacts this way is a CRM software platform like HubSpot.

The way of selling a product has radically changed in recent years. Expectations on how a sales process is structured are completely different than they were a few years ago.

Today, every customer is looking for a human and personal shopping experience, even more so through digital means.

With the digital tools provided by HubSpot Sales, you can ensure that your salespeople have all the information they need available in a single portal to make the sales process a real one-to-one relationship with your lead or customer.

Very often it happens that the growth strategy of a company is based on the insights of the leaders of the marketing, sales and customer service operations teams. In fact, dealing directly with customers, it is the more experienced members of the teams who decide which strategies to implement in the company.

Certainly, experience is an excellent starting point for developing winning strategies, but it is not enough.

In fact, once a strategy has been defined, it is very important to verify its progress with reliable data.

We need to move from a strategy developed on the basis of experience and intuition to approaches based on numbers.

With HubSpot's customizable reporting tools, you can rely on constantly updated data and give a solid foundation to your growth strategy.

In this way, team leaders will be able to demonstrate the effective functioning of their intuitions and help the company grow.