First step to calculate ROI with HubSpot: define goals
Before you start calculating ROI, it is essential to have clear and measurable goals for your marketing campaigns. The objectives can be varied, such as:
- aumentare le vendite
- generare lead di alta qualità
- migliorare il traffico sul sito web
- riduzione del tasso di abbandono del carrello, nel caso degli e-commerce
- aumento delle recensioni positive
Setting specific targets will help determine which metrics to monitor and how to quantify them.
Step 2: Monitor and record data
HubSpot offers powerful tools to monitor and record data related to your marketing activities. Make sure to configure the platform correctly to gather all the necessary information. Critical data includes campaign cost, number of leads generated, conversion rate, and marketing revenue.
Step 3: How to calculate ROI with HubSpot
The calculation of ROI is quite simple once you have collected all the necessary data.
The ROI expresses the relationship between the net gain obtained from an investment and the cost of the investment itself. In other words, ROI helps you understand how much profit you have generated compared to how much you have spent.
The ROI formula is as follows:
ROI = (Net Investment Gain/ Investment Cost) x 100
Ecco una spiegazione dei componenti principali:
- Net Investment Gain. This represents the total amount of profits you have earned from your investment. Includes all revenue generated by the investment, such as sales revenue or savings generated, minus any related expenditure.
- Cost of Investment. This represents the total amount of money you initially invested. It includes all direct and indirect investment costs, such as production costs, marketing, labor, and so on.
- The result multiplied by 100. This is a necessary step to express the ROI as a percentage instead of a decimal fraction. Multiplying the result by 100, you will get the percentage of the return on the investment.
Step 4: Interpret the resultsi
Now that the ROI has been calculated, it is important to interpret the results:
- ROI Positive. An ROI of more than 100% indicates a positive return on investment. In other words, you are earning more money than you spent.
- ROI Negative. An ROI of less than 100% indicates that marketing activities are generating losses. In this case the strategy must be revised and the necessary corrections made.
- 100% ROI. A 100% ROI indicates that you are getting a return on investment equal to the initial cost. In practice, you get exactly what you invest.
Step 5: continuous optimization
Calculating ROI with hubspot is not a one-time process. It is important to constantly monitor active campaigns and make improvements based on the results obtained. HubSpot provides a constant flow of data that you can use to further optimize your marketing strategies. The key to success is continuous adaptation to the needs of your audience and changing market trends.
Calculating ROI with hubspot is a crucial step in evaluating the effectiveness of your marketing activities and making informed decisions. By following these steps and leveraging the powerful hubspot features, you will be able to accurately measure the impact of your campaigns and maximize your return on investment. By continuing to monitor and optimize strategies you can keep your marketing at the forefront and competitive.
If you would like more information on how to use hubspot to improve your marketing and grow your reality, please contact us. Ekeria is gold partner of HubSpot. Book now a free call to tell us about your project and your goals.