8 + 1 tips to increase your newsletter opening rate
If you work with newsletters, you’ve probably run into the [...]
With e-mail marketing you can reach a wide audience, personalise communications, control results, automate processes and create lasting customer relationships. The benefits of email marketing include:
Ekeria provides specialised support and advice to companies interested in improving their email marketing strategies.
The main objectives of email marketing consultancy are:
Improving the performance of email marketing campaigns: Consulting can help optimise email marketing campaigns by improving message effectiveness, audience segmentation, sending strategies, call-to-actions and more. The goal is to increase email open rates, user engagement and conversions.
Increasing the list of qualified contacts: Email marketing consultancy can help develop strategies to increase the list of qualified contacts interested in the company's offering. This may include implementing lead acquisition tactics, creating effective landing pages and audience segmentation.
Personalise and automate communications: Consulting can guide in the implementation of marketing automation tools to create automated and personalised workflows, enabling the sending of targeted emails based on the user's behaviour, preferences and stages of the user journey. The goal is to provide a personalised and relevant experience for each recipient.
Monitoring and analysing email marketing metrics: Consultancy can help to define benchmark metrics and monitor the progress of email marketing campaigns. Through data analysis, strengths and weaknesses of implemented strategies can be identified and improvements can be made.
Marketing agencies mainly deal with promoting a company's brand and/or the products and services it offers. The ultimate goal is to help these companies grow their business.
Ekeria is a marketing agency specialized in the digital and Inbound Marketing, and it uses online channels to support companies in their growth path.
In our Blog you can read the latest articles with trends from the world of digital marketing, written by our experts.
Ekeria is a digital agency based in Milan. As a web agency, we deal with the design and creation of websites and e-commerce. We offer SEO services for website positioning and social media management. We carry out digital advertising activities such as Strategic Marketing, Lead Generation, Google Services, E-mail Marketing. We help you develop and create content to strengthen your brand identity and acquire new customers.