SEO Agency Milan

Creating a website is the first step in expanding your online services. Now you must make sure that your investment is optimized thanks to SEO services, to get the results you deserve.

Our SEO Agency can lead you to considerably increase the number of visits to your website, regardless of the sector and the type of business you do.

Search engines scan every single page of every site on the web, cataloging it to decide which one is more influential than others. All this with the aim of providing the best possible answer to users' research questions. Each question it associates a keyword, and each keyword it associates results.

Working from an SEO point of view means acting on a series of aspects to associate the website with certain keywords and bring it to the top in search results. SEO is part of the inbound marketing strategies that Ekeria, as an SEO and digital agency, takes care of.

SEO is part of boarder working methodology, called "inbound marketing", which allows companies to attract people involved in their business and make them become their customers.

However, when a new domain is created, having no backlinks from other sites, this is not displayed. The time between reporting and indexing can vary up to several weeks depending on the search engines.

Another problem that can be encountered is caused by the fact that search engines are unable to index strictly graphic pages or pages built with non-HTML technologies, consequently this type of site is also not optimized for search engines.

How many major search engines are there?

About 1500 search engines have been registered throughout the web. These are generalist engines or engines specialized in a specific sector or geographical area.

However, there are only about ten engines that capture 90% of the overall traffic going to search engines, making them the most important. Below we list the best known and most used ones:

Google,
MSN/BING,
Yahoo!

Technical SEO

The work of an SEO agency begins with the website that it must optimize. First you need to identify the market in which you want to position the site and the products or services it offers. Following this, the most relevant keywords for the business are sought, selecting the best ones based on various parameters, using special tools.

Once a list of specific keywords has been drawn up, we move on to the contents of the site and its format. Search engines take into consideration the texts contained on the website, but also the speed with which it loads them, links to other sites, the platform on which it is hosted, any operating errors and other elements which favor or hinder navigation of the website user. This whole section of SEO is defined as technical and is in the hands of the Web Master.

SEO Audit is also included within Technical SEO. It is a global analysis of the website from the point of view of SEO. It is performed to detect any SEO problems, to correct them and optimize performance as much as possible.

Although it is part of Technical SEO, the SEO Audit analyzes all aspects of SEO, even those on and off site.

On-Site SEO

This is the written content within the site. We talk not only about the texts of the different pages, but also about building and managing a blog. Specifically, in this area we speak of SEO Copywriting, a branch that must comply with specific rules regarding the length of the text, the use of titles and subtitles, links and other textual and hypertextual elements. A good SEO agency counts the figure of the SEO copywriter in its team.

Offsite SEO

The third area is external SEO. This includes, for example, backlinks. It's about getting other websites to mention yours, so that it gains authority. You can also work on site localization, with local SEO. This involves locating a website through Google and other tools.

Besides that, another important element for SEO are reviews. Users trust more services and products positively reviewed by other users, which is why it is important to implement the review section and invite customers to leave a review.