The work of an SEO agency begins with the website that it must optimize. First you need to identify the market in which you want to position the site and the products or services it offers. Following this, the most relevant keywords for the business are sought, selecting the best ones based on various parameters, using special tools.
Once a list of specific keywords has been drawn up, we move on to the contents of the site and its format. Search engines take into consideration the texts contained on the website, but also the speed with which it loads them, links to other sites, the platform on which it is hosted, any operating errors and other elements which favor or hinder navigation of the website user. This whole section of SEO is defined as technical and is in the hands of the Web Master.
SEO Audit is also included within Technical SEO. It is a global analysis of the website from the point of view of SEO. It is performed to detect any SEO problems, to correct them and optimize performance as much as possible.
Although it is part of Technical SEO, the SEO Audit analyzes all aspects of SEO, even those on and off site.