Lead Generation Agency

The process of generating qualified leads

Generating Marketing Qualified Leads (MQL) is the second phase of the inbound marketing process.

To have Leads, to convert later into customers, it is essential to start from getting traffic to your website. The creation of a professional website, SEO and Social Media management are therefore the elements on which every good Lead Generation strategy is based.

Once you've gotten a steady flow of traffic to your site, you'll need to make them interested in leaving their contact details. The ways in which we can obtain them are different, among these include:

• Contact form
• Free trials
• Surveys
• Webinars
• Access to discounts
• Etc.

In this way we will have obtained a certain number of contacts, with name, surname and company e-mail. But will these people really be interested in buying your products or services? Can we define them as an MQL (Marketing Qualified Lead)?

Not yet, this is the time to start automating a series of marketing activities, such as eMail marketing, and gradually obtain a score for each Lead. 

Only when the score is high enough, we will be able to consider that Lead as MQL, i.e. a person really interested in what your company can offer. This is the time to pass that contact on to sales so that it can be converted into a real customer.