Lead Generation Agency
Companies are not all the same, which is why it is important to have a personalized Lead Generation Strategy for each one.
Ekeria helps companies acquire new customers, in the B2B and B2C markets.
According to the most authoritative statistics, around 79% of companies believe that generating Quality Leads is one of their main objectives. This figure makes us understand how important it is for companies to have a continuous flow of new contacts interested in their products or services and therefore how urgent it is to have a good strategy capable of producing this result.
Generating Marketing Qualified Leads (MQL) is the second phase of the inbound marketing process.
To have Leads, to convert later into customers, it is essential to start from getting traffic to your website. The creation of a professional website, SEO and Social Media management are therefore the elements on which every good Lead Generation strategy is based.
Once you've gotten a steady flow of traffic to your site, you'll need to make them interested in leaving their contact details. The ways in which we can obtain them are different, among these include:
In this way we will have obtained a certain number of contacts, with name, surname and company e-mail. But will these people really be interested in buying your products or services? Can we define them as an MQL (Marketing Qualified Lead)?
Not yet, this is the time to start automating a series of marketing activities, such as eMail marketing, and gradually obtain a score for each Lead.
Only when the score is high enough, we will be able to consider that Lead as MQL, i.e. a person really interested in what your company can offer. This is the time to pass that contact on to sales so that it can be converted into a real customer.
Every company that wants to increase its online turnover must have a good Lead Generation strategy.
By activating a Lead Generation campaign, you will no longer have to chase after contacts who are not interested in your offer, but you will intercept people who are actually and potentially interested in your products and services.
In this way you will be able to save time and resources, creating an optimized communication for a specific target.
Ekeria helps companies acquire qualified traffic to their website, capturing potential customers, communicating with subscribers and stimulating conversions.
In our Blog you can read the latest articles with tips from the technological world, written by our experts.
Our experts will be able to advise you on how to carry out your Lead Generation project.
Ekeria is a digital agency based in Milan. As a web agency, we deal with the design and creation of websites and e-commerce. We offer SEO services for website positioning and social media management. We carry out digital advertising activities such as Strategic Marketing, Lead Generation, Google Services, E-mail Marketing. We help you develop and create content to strengthen your brand identity and acquire new customers.