Why
How
Create corporate websites
They are the most classic and widespread form of websites. Every company, good or bad, has one. Corporate websites talk about the company, its products/services, its people, its history, the sectors it works for.
They are sites with an articulated structure and can even contain hundreds of pages. Business sites are meant to attract visitors and convert them into customers.
To do this, a site must not only be beautiful but must also be easily found by those who search on Google, with keywords related to the products or services offered by the company. A good positioning on search engines is a fundamental element to ensure that the money spent on the site can deliver their return on investment.
It's not enough to be found, you also need to convince visitors to contact us and buy our products/services. For this reason, the UX/UI is studied, and the pages are enriched with calls to action, contact forms, maps and email or telephone references.
Most of the company sites also have an information section, the classic Blog or News which talks about the stories concerning the company and the sector in which it operates. This is also a very useful tool to help the site rank well on search engines.
eCommerce development
Online stores, also called eCommerce, fall into the category of websites.
As can be easily understood, they are dedicated to the online sale of products or services. For eCommerce it is very important to create a very clear logical path for visitors, which allows them to easily find what they are looking for and convinces them to make the purchase.
To learn more about this topic, go to our page dedicated to eCommerce.
Create a portfolio sites
The portfolio site is normally used by individuals or companies that want to make themselves known thanks to the work they have done. These are sites that focus heavily on images, videos and describing the work done, especially if they are successful cases.
Creating a portfolio website is not complicated. The menu is simple, usually it is a page with a list of the works done with a small description, which then expand into a dedicated page for each case study. The "About" page cannot be omitted and is almost always a small biography of the author.
Create a blog
The blog is a website that has the purpose of disseminating material information. Its structure is typically a waterfall, unlike that of a corporate site which is a tree.
Informative articles are inserted into the blog, usually categorized according to topic and date of publication. It is also possible to insert Tags to add further grouping elements and to facilitate the search, even of articles dealing with related topics.
Initially, blogging was mostly for people who wanted to write about their passions, and what they specialize in. Today these people prefer to use social media (see the spread of influencers) and have given way to companies that use blogs as an information channel for the sector in which they operate.
Social Media
Well, yes, social media are also websites, or rather they are web portals designed to put people in communication and encourage them interact with each other. Social media provide us with a blank canvas, in which over time we add to it using our own content.
There are various kinds, those more dedicated to telling stories, those of news, those specialized in videos and those more related to photographic images. Today they are the leaders, social media are the websites that generate the most traffic ever and that often have a considerable influence on the success or failure of an initiative (even a political one).
Initially the accounts were occupied by actual people, today most companies have their own LinkedIn, Facebook, Instagram, Twitter and TikTok profiles.
Social media are one of Ekeria's specialties, to learn about our services you can visit our pages dedicated to Social Media.
Create Wiki websites
Wiki sites are like our old encyclopedias. They are meant to spread knowledge about a certain topic.
There are more generic ones, such as Wikipedia, but also those dedicated to specific topics such as Wikitravel. Behind these sites there is not a know-it-all who writes everything on that topic, the wiki sites are managed by the community who write, correct, and improve the contents, through a collaborative system that guarantees truthfulness and quality as much as possible of the contents.
Create a Forum
Forums have the same purpose as Wiki sites, that is to spread knowledge, but in a different way.
Forums allow registered people to discuss a specific topic. Someone asks a question and others answer and discuss. Being a tool that allows "free" communication, it is good that there are moderators who guarantee that the contents present are not offensive to anyone and do not leave the discussion perimeter established by the Forum itself.
The structure of the Forums is tree-like, and the main branches are the topics of discussion, also called Topic. Within that topic the various questions and answers of users branch off.
To be part of a Forum you need to register, leaving little personal information, usually just the Email address and choosing your name (Nickname) and your image (Avatar).
Create a Landing Page
The Landing Page is perhaps the simplest structure of a website, but not the least important. It is a single page, often not even present in the menu of a website, which is used as a landing page for advertising campaigns or as a point of arrival after clicking on a link on the site.
It is a page in which one thing is specifically talked about, usually one or two associated keywords are used, so that Google can ideally index that page for that topic.
Almost always, within the landing page there is a contact form that visitors can fill out.
The Landing Page is part of the tools used by inbound marketing strategies to generate lead generation, or generate new contacts from people interested the products/services.
Create institutional Websites
The institutional sites are dedicated to public bodies or organizations. They are quite complex sites both in terms of their structure and the number of things that need to be managed.
They may contain information about the institution, reserved pages accessible only through registration, document areas, news, etc. To extricate themselves from the enormous amount of information present, it is important that visitors have a search field available that allows them to easily find the answer to their questions.
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