Nowadays, it is now essential to have a corporate website
It can be a showcase site, which serves to present one's company or an e-commerce through which to sell one's products or even host a blog. The possibilities are many but what matters is being present online. With a website, customers can easily find us, and we can increase our credibility. After all, not being on the web would put our company in a bad light, making it look old-fashioned. Building an online reputation is therefore the best thing. But how much does a website cost?
How much does a website cost: the steps to define it
The cost of a website can range from 350 to 1500 euros. On average, the cost of a showcase site with 5 or 6 pages is around 1500 euros.
Of course, the price can increase, depending on the workload and the time it takes to build. It also depends on how many professionals are involved in the project, the size of the company and the level of accuracy you want to have.
There are many things to pay attention to.
The first step
First, you need to decide what website you want. There are three types of websites for companies:
- Showcase site
Once you have chosen what you want to do, based on the company's objectives, you need to check that the domain is available. Therefore, nobody on the internet already has a site with the same name. To register the name and obtain the rights, a fee is required.
In the field of aesthetic medicine, for example, the website for a medical clinic is often a showcase site. The treatments, any offers, the staff are presented, and you can possibly choose to include a blog to talk about the products and to answer the most frequently asked questions from customers. It is very important for aesthetic medicine clinics to present themselves well online, to allow potential customers to choose the right treatment and understand who they are relying on.
How much does a website cost: CMS or custom?
Next, you must choose the hosting provider, this is the space on the internet that will host the website. The annual subscription to a hosting service varies widely. It can range from 30 euros a year to 200 euros a month. The cost depends on how fast the hosting is at loading information, how it ranks in search pages, how reliable it is, and several other factors. Investing in a good hosting service could make all the difference. It must be considered how much a website costs overall.
At this point, you need to build the actual site. There are two ways.
- CMS: "Content Management System", is a software that allows you to create websites without necessarily being an expert in computer codes thanks to modern technology. The most famous CMS is Wordpress. There are many different types of CMS, from the most basic to the most complex, with different costs. Some are free.
- Custom: it is a site created entirely from scratch. You must rely on an expert who programs the graphics, the format, the running of the site and everything to do with codes, based on the customer's needs. The cost is higher, but this way you are sure to get the desired result.
Once you have decided how you want to make the site, you need to figure out what it will contain. Therefore, it is necessary to structure the site tree.
The tree is the graphical representation of the pages that the site will contain. It starts from the home page, then there is often a section that contains the history of the company and an explanation of the people who make it up. Then there are the sections that present the company's products or services, a possible shopping cart area, contacts and, if desired any articles.
There are many possibilities. It all depends on how detailed you want to do it and on the needs of the company.
Now that the layout of the site has been established, it is necessary to decide what to insert. You must choose a graphic that is well-suited to the company, decide where to insert images, texts, titles, and links.
If you have chosen a CMS, there will probably already be some pre-set designs to choose from. The cost of graphics made with pre-set systems are inexpensive and start as little as 50 euros.
If, on the other hand, you have opted for a custom site, the graphics are created separately by the programmer. This work takes more time and money, but it means better and more personalized results. The cost of custom graphics can be around 500 euros, depending on the skill and professionalism of the person you decide to hire.
For the site of a medical clinic, for example, it is very important to have graphics that convey beauty, harmony, and balance. Customers must immediately perceive these elements. All this is achieved through the right choice of fonts, palette, photographs, and graphics. The logo plays a very important role, it represents the company and its values and must be present in several points throughout the site.
SEO includes all those activities that are carried out to improve the positioning of a site on the web. This is done for example by inserting images of the right size and quality, renamed to be indexed. Again, you must follow a certain format in building pages. You need to use specific keywords and with a certain frequency, write texts of a certain length and with a certain number of titles and subtitles.
Some CMS already provide indications for indexing the site for internet searches. With custom sites, all these actions are carried out manually.
Definisci il costo del tuo sito web insieme agli esperti
There are many elements that affect the price of a website when you decide to build it. Trust us at Ekeria for the creation of your site, making the most of the possibilities to suit your budget. Request a free consultation and discover the best solutions for you!