Italian excellence with ambition to grow further
WeGrill and More is a Modenese company born from the intuition of chef Bruno Badolato, specialising in the production of professional infrared broilers for high-performance, efficient and sustainable cooking. The company has established itself in the HoReCa market thanks to a distinctive proposal, with over 1,200 active installations in Italy and a constantly expanding sales network. In a context of structured growth, WeGrill has decided to invest in digitisation to improve sales processes to make opportunity management more efficient, improve internal communication and support its sales network in a scalable way.
The need to structure and scale sales processes
With the increase in contacts and opportunities generated by trade fairs, inbound marketing activities and the dealer network, the company was faced with an increasing volume of information, negotiations and follow-ups. Sales processes were somewhat fragmented, relying on heterogeneous tools (emails, Excel sheets, notes), and lacked a unified view on sales status and sales performance. WeGrill needed a tool to centralise negotiation management, automate recurring tasks, measure results and foster collaboration between teams.
The adoption of HubSpot Sales Hub Pro as a strategic lever
Ekeria led WeGrill in a project to implement the HubSpot Sales Hub Professional platform, configuring a CRM tailored to the needs of the sales team to improve sales processes. Sales processes were mapped and digitised in all their phases, from lead generation to deal closure, creating customised pipelines, dedicated properties and dynamic views for each contact person. Email tracking tools, automatic reporting, task management and sequences for automatic follow-ups were also integrated. The platform has been structured to offer full visibility of sales funnels and individual and team performance, with advanced dashboards that can be consulted in real time.
Efficiency, control and speed: tangible benefits for the sales team
- Every opportunity is now tracked in an orderly and transparent manner, avoiding dispersion and duplication.
- Response times to potential customers have been reduced, also thanks to the configured automations.
- Salespeople have an intuitive tool at their disposal, also accessible from mobile phones, which supports them in their daily work.
- Sales management can now monitor sales trends in real time, intervening in a timely manner where necessary.
- These improvements have resulted in greater operational efficiency, more robust strategic control and an increase in the ability to close deals more quickly.
A replicable approach for future growth
The WeGrill case demonstrates how the adoption of well-configured sales management software supported by an experienced partner can have a direct impact on sales performance. Thanks to HubSpot Sales Hub Pro, WeGrill has laid the foundations for sustainable scalability of its sales processes, reducing internal friction and improving the experience for both salespeople and customers. A project that looks to the future, with the aim of extending the use of the platform to other business functions, to continue the digital transformation journey with an integrated, results-oriented approach.
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