How do you achieve unique positioning for cleaning companies?
Most Italian companies have a corporate organizational structure dating back to the 1990s, with methodologies that are now out of step with modern times and not looking to the future.
The greatest risk for these organizations is to remain stuck in old logics that are not suited to the new social and economic environment that changes year after year.
How do you promote your cleaning company?
In the modern market, the factors affecting it are constantly changing, and it is difficult to keep up with the constant evolution. The sector in which cleaning companies operate has undergone slower change than others, at least until 2020, but the environment is finally evolving for them as well.
Many cleaning companies have realized that the old methodologies applied to acquire new potential customers no longer bring the results they once did. Some of them, then, began to invest in new technological systems aimed at acquiring customers in a systematic way.
There are currently about 35,000 cleaning companies in Italy, each competing for larger and larger market shares. Only by providing differentiating and valuable elements is it possible to succeed in emerging from the market, increasing one's earnings.
Every market, including the janitorial market, rewards companies that can define a clear positioning through a well-planned marketing strategy.
The positioning of Italian cleaning companies
Positioning yourself at the top of your industry is no longer enough; you need to provide valuable services and products that satisfy your target audience and convince people to trust your company.The best strategy in this regard is to focus on an industry niche, not dispersing resources in a market of unimaginable size. Every entrepreneur should focus on getting his or her business recognized as the most professional one that can respond to a specific problem.
The positioning of cleaning companies is therefore crucial to achieving these goals. The latter allows them to reach a specific target audience to which they can respond with their products and services.
Focus on positioning
Creating a specific and compelling positioning is not easy, requiring time and resources that many times cleaning companies do not have available.
This is precisely why it can be useful to streamline your business processes through cloud-based software solutions, devoting your energies to your cleaning company's core business.
