Bergamo and Brescia Capital of Culture 2023
The cities of Bergamo and Brescia have been named Italian Capital of Culture for 2023. An important sign from the Italian government, which wanted to reward the two cities that have become symbols of resilience to the violent impact of the Covid-19 pandemic in our country.
Many initiatives were promoted throughout 2023, which revolved around four macro-thematic areas: culture as a cure, the natural city, the city of hidden treasures, the city that invents.
Among these, the "Bergamo - Brescia Cultural Cycle Route" was created, involving a series of professionals who, in various capacities, provided their best contribution to create a project of great cultural and naturalistic impact for the two cities and for all the municipalities crossed by the route. Ekeria, as a Digital Agency, took care of the creation of the website.
Promote, inform and engage your audience with a custom website
For the cycle path project between Bergamo and Brescia, we wanted to create a dedicated website to satisfy several key needs:
Promotion and visibility: The cycle route, being a new initiative connecting two important cities in Lombardy, needed a platform to promote it as a major tourist and cultural destination. A website would provide a point of reference for potential visitors, making all the information about the route accessible and promoting the cultural and landscape attractions along the way.
Community Engagement: For the project to be a success, it was essential to involve the local community, cycling enthusiasts and tourism boards, creating a digital space that would encourage participation and a sense of belonging. A website would allow users to share their experiences, while also providing an overview of local activities and resources available.
Ease of access to information: Visitors interested in the cycle route needed a single point of access for information on detailed routes, itineraries, maps, events and services available along the route. The website therefore needed to act as a comprehensive and constantly updated guide, making it easy to plan a trip and ensuring visitors had a clear understanding of the experience.
Economic Growth: The digital platform could support the local economy by promoting commercial activities connected to the cycle path, such as bicycle rentals, accommodations, restaurants and shops selling typical products. A means was needed to directly connect these businesses with interested visitors, thus stimulating economic growth along the entire route.
Intermunicipal coordination: Since the cycle route was an initiative involving several municipalities and territories, it was essential to create a platform that could equally represent the interests of both municipalities, offering an integrated and cohesive experience. A website would ensure impartial representation, facilitating coordination and collaboration between Bergamo and Brescia.
Professional website with interactive map
To meet the needs of the Bergamo-Brescia cycle path project, a professional, complete and interactive website was developed. This portal was designed to provide all the necessary information in an intuitive and accessible format, supporting both occasional and more experienced users in planning their route. Here is how the solution was designed:
Interactive map: One of the central elements of the site is the interactive map, which allows users to explore the route of the cycle path, identifying stages, points of interest and services available along the way. This map allows you to plan your trip in detail, displaying distances, altitudes and alternative routes. In addition, the maps can be downloaded to smartphones, allowing cyclists to follow them offline during the journey.
As a technical choice, we decided to use Mapbox, a mapping and geospatial data platform that provides tools for creating personalized and interactive maps. It offers services such as geocoding, routing, and visualizations, allowing developers to integrate advanced mapping features into their applications.
Intuitive Navigation: The professional website structure has been designed to offer a simple and intuitive navigation experience. Each section is easily accessible, with pages dedicated to itineraries, services and cultural information. This clarity allows users to quickly find the resources they need.
Detailed and multimedia content: The site offers a wide range of content, from guides to itineraries, to photographic images, to information on points of interest that will be encountered along the way. This approach helps to engage visitors, making planning a pleasant and stimulating moment.
Resources for the local economy: The portal includes a section dedicated to all the points of interest, along and around the cycle path, with a detailed sheet for each. This wealth of information, in addition to being useful for tourists, provides support for the economic growth of the region.
News Section: To encourage participation and keep the community alive, a news section has been integrated. Visitors can consult the calendar and find events, fairs and other activities that can enrich their experience.
This complete solution, based on a professional website, provides an effective tool to promote the cycle route and make the visitors' journey a more engaging and informed experience. Thanks to the interactive map, the ease of navigation and the richness of content, the site has fully satisfied the needs of cycling enthusiasts and visitors, becoming a point of reference for all those who want to discover the territory between Bergamo and Brescia on two wheels.
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Growing interest from cycling enthusiasts, tourists and local communities
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