In the digital age, having an online presence is crucial. However, creating a website is only the first step. What really matters is the constant and careful work of website maintenance, since this is what makes the difference between a simple website and a winning digital resource.
So, what are the pillars of maintaining a website?
The basis of website maintenance consists of regular updates. These include various elements, such as the installation of the latest versions of the CMS (Content Management System) and plugins that feed the site.
You have to pay close attention to plugins, removing obsolete ones and replacing them with what is most functional for the site. In this process, care must be taken not to remove necessary plugins, going to cause serious problems to the operation of the site.
Each update often includes security fixes that are crucial to protecting the platform from online threats.
Second step of a good website maintenance: reliable backups
Website backup is like a digital lifesaver. Having a backup of your site is a guarantee that, in case of unforeseen or errors, will help to restore everything quickly and avoid irreparable losses.
There are various types of backups, including:
- Complete backups. Includes all site files and data
- Incremental backups. Copy only files that have been added or changed since the last backup
- Database backup. They only copy database data, usually useful for CMS-based sites like WordPress
Besides that, there are also several ways to make a backup:
- Manual backup. In this case, you manually create a copy of your site and database files.
- Automatic backups. Many hosting platforms offer automatic backup services, which you can schedule whenever you want.
- Cloud backup. Some backup solutions offer cloud backup storage, which is often more secure and extremely accessible.
Website security is paramount. The web is full of threats and hackers trying to exploit weaknesses. In some cases, sites collect sensitive user information, such as emails or phone numbers. Constant monitoring and rapid response to potential threats are essential to protect your customers' data and business reputation.
In the event of an attack, regular backup is essential for quick recovery. In addition, many cyber attacks exploit flaws in the system due to outdated software.
Another point to note is the SEO. A site that has low levels of security and few updates, will be penalized in the ranking on the search results pages.
A slow and unreliable website can drive away visitors, as well as losing value to the search engine algorithm. You must ensure that your site is optimized for high performance, with fast loading times and smooth navigation. This positively affects both the user experience, which will be enticed to return, and the location of your site in the search engines.
Fresh and relevant content is a crucial factor in engaging visitors and maintaining a high online presence. Planning and managing new content regularly, such as blog articles, product updates, or business news, are critical to staying active and relevant. Blog articles must be relevant to the site, with the choice of the best keywords to use so you can go to work at the SEO level. The more interesting content there is, the more the target will be attracted and enticed to learn more.
Why choose Ekeria for maintaining your website?
The question arises. Who can take care of all these crucial aspects of maintaining the website? The answer is Ekeria.
We fully understand the needs of companies and offer tailor-made services to ensure not only the creation of a website that fully reflects their realities, but also that it is always at its maximum potential.
Our experienced team takes care of every detail, from creating a professional website to installing updates and managing security, from monitoring performance to creating and managing content. We are known for our meticulous attention to detail and constant dedication to the success of our customers.
In conclusion, website maintenance is a crucial component to online success. Leave nothing to chance. Entrust your site to Ekeria and focus on developing your business, with the certainty that your digital resource is in expert and secure hands. Contact us today for free advice on managing your online business.