Now that the layout of the site has been established, it is necessary to decide what to insert. You must choose a graphic that is well-suited to the company, decide where to insert images, texts, titles, and links.
If you have chosen a CMS, there will probably already be some pre-set designs to choose from. The cost of graphics made with pre-set systems are inexpensive and start as little as 50 euros.
If, on the other hand, you have opted for a custom site, the graphics are created separately by the programmer. This work takes more time and money, but it means better and more personalized results. The cost of custom graphics can be around 500 euros, depending on the skill and professionalism of the person you decide to hire.
For the site of a medical clinic, for example, it is very important to have graphics that convey beauty, harmony, and balance. Customers must immediately perceive these elements. All this is achieved through the right choice of fonts, palette, photographs, and graphics. The logo plays a very important role, it represents the company and its values and must be present in several points throughout the site.