Ads and Adv campaigns 

The first step is to identify the objectives of the ADV campaign. The goals can include:

• Get users to buy a product
• Generically grow sales
• Direct more users to the site
• Increase the quantity and quality of leads

Less is more, setting fewer objectives actually amplifies the chances of campaign success. Too many objectives result in confusion. It is recommended to have at least two objectives to work towards.

Once the objectives have been identified, it is necessary to understand which target is being addressed. Generally, the target on social media is divided into three categories:

• Retargeting: it is that portion of users who already know the brand, who have already encountered it. Cookies are also useful for this.
• Similar audience: these are users classified as "similar" to the brand community, based on for example: age, interests, gender, geographical area and so on.
• Audiences: This is the audience set manually by the campaign manager.

Once the objectives and targets have been defined, it is necessary to choose the social network – one or more – on which to implement the campaign. It is necessary to consider both the target, with focus on age, habits, and the characteristics of the social network. We must also consider the existing communication style of the brand. It is important that the campaign is consistent with its tone of voice.

It is essential to understand the available budget for the campaign. This depends on various factors, such as the duration of the campaign or the number of competitors. It is ideal to have a good starting budget, but it is not strictly necessary. What matters most is spending the budget on the right platform aimed at the right target.

This is the most relevant and important factor, as the contents only have a few seconds to grab the attention of the target. Of course, if you decide to go the Native ADV route, the content will have to adapt to the platform's style. The most common formats are:

• Video
• Single images
• Carousels

With a clear message, without too much information, with a defined Call To Action that refers to a single action to be performed, so as not to confuse the user.

At this point, you need to implement the ADV social media campaign. Many social networks facilitate this by explaining what needs to be done step by step. The most famous tool is Meta Business, with which you can design paid social campaigns on Instagram and Facebook. You need to define the target, the content, the budget, the duration of the campaign and finally get it started.

One of the advantages of social networks is their ability to monitor everything that happens on the platforms. Shortly after launching the ADV campaign, its progress can be monitored. This allows any changes to be implemented in case you realize you’ve misunderstood the target or need to adjust the content.

Google ADS campaigns bring immediate results to the company, increasing the number of visitors to its website. This makes search engine marketing one of the most useful tools for marketing directly to end consumers. However, it requires targeted strategic planning to be able to bring the desired value to the company. It is important that the ads are created and managed in a professional way, reaching a predefined target with the right message, only in this way they will be able to generate a greater value per click, maximizing profits.

With Google Ads services, you'll be able to be found more easily by customers when they search for your business on the web, and you'll be able to get noticed when they're looking for exactly what you offer. In fact, an ad visible at the right time can make the difference in converting contacts when they search.

Thanks to Google Ads, website visits increase, as do online sales, reservations, and subscriptions to your mailing list. Adding your phone number or a click-to-call button to your ads can increase incoming calls from customers. Attract more customers to your shop with ads that help shoppers find your business.

Organic growth is slow and relentless. If you don't have time and want to seize market opportunities immediately, choose a strategy focused on Google campaigns. We help you create your ad and publish it effectively, to quickly reach your target audience and convert them into customers.

We customize your ads based on the results you want to achieve. Choose where to publish, whether to expand globally or to stay locally. Google Ads will take care of showing the ads to the right people.

When creating the ad campaign, it will be essential to highlight the most important aspects of your business and create captivating banners that attract interested people.

Your ads will appear in Google Search, Google Maps, or the network of Google partner sites.

We will also provide you with ongoing reports, insights, and recommendations and monitor your progress to further improve the performance of your ads.

With Google Ads You can set an advertising budget and never spend more than you r monthly limit. This can be edited at any time.

Plus, you only pay if you get results (clicks to your website, calls to your business, or directions to your store).

Google Ads Services: 

• Identification of the reference target 
• Identification of relevant keywords 
• Quantification of average costs per click
• Analysis of competitor ads 
• Budget definition 
• Creation of advertisements 
• Planning of Remarketing strategies 
• Analysis and reporting